When Kenya’s Sabastian Sawe and Ethiopia’s Yomif Kejelcha ran the men’s London Marathon last month in fewer than two hours, each wearing Adidas AG’s Adizero ultra-light racing shoes, they smashed through one of the biggest barriers in distance running. They also shattered a narrative around rival Nike Inc.’s underperformance in recent years.
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Adidas Is Running Ahead of Nike as the World Cup Approaches
