Quilty, a new artificial intelligence platform designed to help the entertainment industry make more informed financial and creative decisions, has launched. The technology includes creative analysis for scripts and projects, packaging suggestions, as well as market forecasting about how the film will do commercially. It also offers production planning services.
Quilty was founded by Simon Horsman, a technology and entertainment lawyer and film, television, and theatre producer, alongside technology entrepreneur and film producer, Daniel Wood. The goal is to allow users to access data about how comparable projects have done, as well as information on creative talent, tax incentives in potential shooting locations, the festival scene and the distribution landscape.
“We’re trying to be a 360 degree platform,” says Horsman. “We’re creating a sandbox where you can improve your product, find producers for your project and be introduced to buyers. We can predict how a film is going to do on a territory by territory basis.”
As Horsman suggests, the technology will offer crystal ball predictions about how a movie will do at the box office, as well as its cultural resonance.
“We can tell you what the peak time is to make and release this film,” says Wood. “We really want to try to empower the creator.”
The program offers what it calls a “Quilty Score,” a proprietary AI-powered evaluation framework that analyzes projects across four dimensions: story and craft, commercial viability, cultural resonance and production reality. Scores are delivered on a standardized 0–100 scale, which the founders say should lead to more informed greenlighting decisions. Users and subscribers can enjoy a complimentary preview of their work with the option to unlock a comprehensive, in-depth evaluation of their projects for $49.99. That evaluation usually takes 90 minutes to generate after users upload their scripts. Quilty is not currently offering a subscription model, though that could change.
The founders think that the program will appeal to a range of users, from industry veterans to newcomers.
“To me, the early adopter it that kid in Kansas or Idaho who’s written a script and doesn’t know anybody in the business,” says Horsman. “They don’t have an agent or a manager. We help them navigate the business.”
To that end, Quilty is offering what it dubs a “Discovery Leaderboard,” a merit-based project ranking where writers opt in and producers can browse their work by genre, budget tier and score. In the coming months, Quilty plans to include a feature where projects can be optioned as part of a first-look agreement it is hammering out with a company.
Quilty doesn’t rely on a single AI model. It currently assigns specialized tasks to twelve models, which blends them together into one report.
Horsman and Wood’s partnership spans more than two decades, beginning at PriceGrabber.com, the price-comparison platform co-founded by Wood, where Horsman served as general counsel. Following PriceGrabber’s $485 million acquisition by Experian in 2005 with only $1.5 million of seed capital committed to the business, both Horsman and Wood transitioned into entertainment as producers. Horsman went on to win an Emmy, Tony, and Olivier awards while raising over $350 million in entertainment financing. His credits include “Rob Peace,” “Magazine Dreams” and “Juliet, Naked.”
variety.com
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