Apple is ready to rumble in the budget laptop arena. After years of ceding the low-cost market to Chromebooks and cheap Windows machines, it introduced the $599 MacBook Neo, cutting its entry laptop price nearly in half.
The MacBook Neo uses an iPhone A18 Pro chip instead of Apple’s pricier M-series processors found in other Macs. Despite the phone-grade silicon, it still runs full macOS and delivers up to 16 hours of battery life. The 13-inch laptop comes in four colors with preorders starting Wednesday.
The move caps Apple’s three-day hardware blitz and targets students and budget-conscious buyers the company largely abandoned in the past. Early reviews are promising. Engadget called the $599 laptop “shockingly great,” suggesting Apple’s budget gamble might actually work in classrooms and households that couldn’t afford premium Macs.
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Apple is ready to rumble in the budget laptop arena. After years of ceding the low-cost market to Chromebooks and cheap Windows machines, it introduced the $599 MacBook Neo, cutting its entry laptop price nearly in half.
The MacBook Neo uses an iPhone A18 Pro chip instead of Apple’s pricier M-series processors found in other Macs. Despite the phone-grade silicon, it still runs full macOS and delivers up to 16 hours of battery life. The 13-inch laptop comes in four colors with preorders starting Wednesday.
The move caps Apple’s three-day hardware blitz and targets students and budget-conscious buyers the company largely abandoned in the past. Early reviews are promising. Engadget called the $599 laptop “shockingly great,” suggesting Apple’s budget gamble might actually work in classrooms and households that couldn’t afford premium Macs.
Sign up for the Entrepreneur Daily newsletter to get the news and resources you need to know today to help you run your business better. Get it in your inbox.
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