SOLUM and Competera expand AI pricing–ESL integration in Europe

Samsung-owned retail technology provider SOLUM and US pricing software company Competera have expanded their partnership across European retail networks.

The expanded arrangement integrates Competera’s AI-driven pricing platform with SOLUM’s Newton electronic shelf label (ESL) system,

It allows retailers to synchronise price optimisation decisions with shelf-edge updates.

According to the companies, the combined setup enables machine learning–derived pricing recommendations to be implemented automatically in stores via API connections to SOLUM’s Newton infrastructure and its low-latency Newton Protocol.

Through the integration, these recommendations can be executed directly on ESLs almost in “real-time”, connecting pricing analytics with in-store display.

The Newton Protocol is SOLUM’s proprietary wireless communication technology underpinning its Newton ESL.

Competera CEO and co-founder Alex Halkin said: “Enterprise retailers are looking to combine advanced pricing intelligence with reliable in-store execution. Expanding our collaboration with SOLUM allows us to extend AI-driven pricing into the physical store environment, ensuring strategies are implemented consistently and at scale across European retail networks.”

The companies will continue collaborating with retailers to refine implementation models and expedite AI-enabled pricing adoption across Europe, the press statement said.

SOLUM Europe CEO Daniel Lee said: “A connected retail ecosystem requires more than advanced analytics. It depends on the infrastructure that can execute at scale.

“The alignment of Competera’s AI-driven pricing solutions with our Newton ESL platform strengthens the commercial foundation needed to deploy intelligent pricing strategies seamlessly and at enterprise level.”

In a separate development, SOLUM recently extended its partnership with Finnish retail infrastructure provider EWQ to accelerate the deployment of integrated in-store digital communication systems.

That collaboration combined ESLs, large-format e-paper displays and digital signage within a unified retail platform.

“SOLUM and Competera expand AI pricing–ESL integration in Europe” was originally created and published by Retail Insight Network, a GlobalData owned brand.

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