As the London TV Screenings kick into high gear, Banijay Rights is set to bring to market upcoming BBC title “The Clickbait Clinic with Stacey Dooley,” a new six-part docuseries separating truth behind some of the most hyped health claims on social media.
The series was announced by the BBC last September, but Banijay Rights acquisition of global distribution rights is much for recent, in time for its LTVS showcase on Feb. 25.
The pick-up also marks Banijay’s first partnership with London and U.S.-based Nutopia, founded in 2009 by Jane Root, a leading premium docuseries producer behind “America: The Story of Us” and “Limitless With Chris Hemsworth.”
“The Clickbait Clinic with Stacey Dooley” sees Dooley working with doctors and scientists to expose the truth, if there is any, behind what Banijay describes as the internet’s most hyped medical claims, from fitness boosters to pain beaters, youth elixirs to fat busters.
“With social media playing an increasing role in all our lives, ‘The Clickbait Clinic’s’ final verdict could be life changing… or lifesaving,” says Banijay Rights.
Headed by Root, a former BBC Two controller (1999-2004) and president of Discovery Networks (2004-07), Nutopia’s factual series event premium docuseries may be celebrity-narrated but seek to trace the forces shaping our world, as in “Pole to Pole With Will Smith,” currently streaming on Disney+ and Hulu.
In like fashion, “The Clickbait Clinic with Stacey Dooley” will also seek to figure out how a trend went viral, meet the key influencers driving the buzz and how online trends are shaping our health choices – at a time when 1 in 3 Brits now turn to social media for health advice, Fremantle Rights noted Tuesday.
“‘The Clickbait Clinic’ is a bold, timely and hugely engaging series that takes a deep dive into some of the internet’s most extreme and obscure health claims,” said Nicola Davey, VP acquisitions, Banijay Rights.
She added: “Speaking directly to the digital culture shaping our lives, this programme unpacks the mechanics of online information in a way that feels accessible, globally relevant and entertaining.”
“‘The Clickbait Clinic with Stacey Dooley’ taps into a global shift in how we make decisions about our health – in a world where social media and viral ‘miracle’ claims travel fast,” noted Simon Willgoss, Nutopia Chief Creative Officer. “It’s a subject that resonates everywhere, and Stacey tackles it with a mix of proper rigour, curiosity and humour that gives it mainstream appeal. It’s a great first partnership with Banijay Rights on global distribution, and we can’t wait to share the series with audiences around the world.”
With a relatively short turn-around time documentaries can tap into cutting-edge Zeitgeist much more easily than scripted fare. Presented Sunday, an Ampere Analysis report revealed that commissioning of documentaries is 15% down from peak TV, which isn’t anything as much as scripted TV, which has plunged 25%. Of doc types, the only to register an increase last year over 2024 is medical & health and biography.
The new docuseries “epitomises the depth and range that sits in Banijay Entertainment’s multi-genre catalogue as we head into The London TV screenings,” said Davey.
“The Clickbait Clinic with Stacey Dooley” joins a Banijay Entertainment’s non-scripted (finished tape) line-up for The London TV Screenings 2026 takes in, as revealed by Variety, “America’s Toughest Jails” for Discovery from Lucky 8; Channel 4’s “Mission To Space with Francis Bourgeois” from Shine TV; “Bear Grylls – Wild Reckoning” for BBC One, BBC Cymru Wales and iPlayer from Tŷ’r Ddraig (part of Workerbee); Emmy-winning documentary collection “Super Bowl Champions” from NFL Films and BD4; and CNN Original series Eva Longoria: “Searching for France” from Hyphenate Media Group.
variety.com
#Banijay #Nabs #Global #BBCs #Clickbait #Clinic #Stacey #Dooley
