Matt Alt, author of “Pure Invention: How Japan’s Pop Culture Conquered the World” discusses why the popularity of Japanese IP and products have surged as the country’s pop-culture economy has become its second most valuable export. He speaks with Shery Ahn and Avril Hong on Bloomberg: The Asia Trade. (Source: Bloomberg)
www.bloomberg.com
#Anime #Manga #Resurrected #Japan039s #Soft #Power
How Anime and Manga Have Resurrected Japan's Soft Power
