Alphabet is breaking new ground with plans to sell a rare 100‑year bond – the first ultra‑long debt sale by a technology firm since Motorola in 1997. Bloomberg’s Peter Elstrom explains why this century‑long bond is unusual, what it signals about Alphabet’s strategy, and how it fits into the broader market for ultra‑long maturities. (Source: Bloomberg)
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Alphabet Bets Big on 100 Years of Debt
