Class is in session — vibes class, that is. In a chaotic Super Bowl commercial for poppi, Charli xcx and Rachel Sennott crash a college classroom and transform it into a club.
In the 30-second spot — which poppi unveiled Sunday (Feb. 8) shortly ahead of its airtime during the Super Bowl — a sleepy group of students watches an elderly professor write complex math equations on a chalkboard. When one student cracks open a can of poppi, the professor rips off his clothes, revealing himself to be the British dance-pop star, and the I Love LA actress falls through the ceiling.
“What is this?” Sennott asks, to which Professor Charli responds, “I think it’s just a vibes thing.”
With that, the entire classroom breaks out into a rave, complete with flashing lights, a flame thrower and a horse with light-up neon reins.
The commercial was directed by Aiden Zamiri, Charli’s frequent collaborator who also helmed her The Moment mockumentary, which also stars Sennott. The spot is one of several celebrity Super Bowl ads this year, with Sabrina Carpenter starring in a Pringles campaign, Benson Boone doing flips with Ben Stiller for Instacart and KATSEYE partnering with State Farm, to name a few.
It’s also not Charli’s first Super Bowl commercial. Last year, the three-time Grammy winner and Martha Stewart starred alongside each other in an Uber Eats campaign.
The 2026 Super Bowl kicked off at 6:30 p.m. ET on Sunday, taking place at Levi’s Stadium in Santa Clara, Calif. Before the game began between the Seattle Seahawks and New England Patriots, Coco Jones performed “Lift Every Voice and Sing,” Brandi Carlile sang “America the Beautiful,” and Charlie Puth delivered the national anthem.
Watch Charli and Sennott teach a lesson in Vibes 101 in Poppi’s Super Bowl commercial above.
www.billboard.com
#Charli #xcxs #Super #Bowl #Commercial #Poppi #Brings #Vibes
