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After writing about Tesla’s 10% drop in sales in the UK despite the UK EV market rising 24%, and BYD passing up Tesla in the UK in annual sales last year, a reader pointed out some extra jaw-dropping stats. The reader, “manes,” posted the numbers for Tesla in Germany in the past 5 years.
If you get nauseous looking at gory scenes, turn away now. Here’s what “manes” shared:
“Numbers from Germany:
* 2025: 19,390
* 2024: 37,574
* 2023: 63,685
* 2022: 69,965
* 2021: 39,714
So Tesla fell to 28% of its peak in ’22.”
Wowza! Tesla sales in Germany, the largest auto market in Europe, dropped 72% in 2025 compared to Tesla’s best year in that country, way back in 2022.
Since 2022, we saw a modest but clear drop in sales in 2023, and then we had a total collapse in sales in 2024 — which Tesla was supposed to bounce back from thanks to the refreshed Model Y coming to town. But that wasn’t the end! Sales dropped even significantly further in 2024, and then fell off a cliff in 2025, dropping almost 50%!
Going from 69,965 sales in the year to 63,685, and then to a shocking 37,75 sales, and then to 19,390?! The year Tesla opened Giga Berlin, it looked like it was only upward for Tesla in Europe. And then it crashed hard, year after year.
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