Desperate times, desperate measures. WPP Plc, the advertising network that’s on track to be by far the FTSE-100’s worst performer this year, has hired McKinsey & Co. to help it escape the mire. That’s good news to the extent management consultants give bosses air cover for painful and unpopular decisions. But better would be an activist investor ensuring tough measures are actually implemented.
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WPP Needs an Activist Jolt, Not a McKinsey Makeover
