Jollibee Takes on Colonel Sanders in a Battle for US Palates

Jollibee Takes on Colonel Sanders in a Battle for US Palates



Jollibee Takes on Colonel Sanders in a Battle for US Palates
Filipino fast food giant Jollibee is aiming to triple its North American presence by opening 350 stores across the US. But will banana ketchup spaghetti and ube pies be enough to win over American taste buds? Kristine Aquino explains. (Source: Bloomberg)


www.bloomberg.com
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